Franchise News

Starbucks Changes WiFi Service From AT&T To Google; Hopes To Partner With Former Provider In Future (PHOTO)

| By

Starbucks switched its WiFi service from AT&T to Google, to offer customers a speed escalated 10 times faster according to cnet.com.

Customers will begin to notice the change in the next month before it puts it the 7,000 stores it has throughout the United States, CNET reported. Speeds may vary from store to store.

"When you start getting to really, really fast speeds, it's difficult to put it in the same way everywhere," Starbucks Chief Digital Officer Adam Brotman told CNET. "Instead of finding one common denominator, we're saying, no, let's upgrade everything. It some case, it will be faster than 10-times, sometimes slower."

Busy locations will be done first in a move the company expects to finish in a year and a half, CNET reported.

"This is obviously an important milestone in our relationship with Google," Brotman said. "We do hope this is one step amongst many that we can continue to build upon what's already a great partnership with Google."

The company doesn't want to do away with its former provider all together, and is investigating ways to see how it can partner to provide the fastest speed possible so customers can have an easy time downloading, streaming or both cnet.com reports. In addition to Google, AT&T also proposed a network speed like Google's.

"Starbucks continues to be an important partner for us, and we continue to provide them with a variety of services over AT&T's advanced network including the nation's fastest, most reliable LTE network," AT&T spokesman Mark Siegel told cnet.com.

Starbucks is increasing its speed to help the millions of people who use the Internet on their smartphones, or personal computer each week to access files on its network more quickly.

© 2024 Franchise Herald. All rights reserved.

Franchise News

Real Time Analytics