Pinterest officials have hired former Kenshoo vice president Michael Akkerman to manage the company's advertising partnerships. Kenshoo is an agile marketing firm.
Akkerman will also build relationships with corporations utilizing Pinterest's application programming interface. His appointment comes at a time when the web and mobile application company continues to develop its merchandise sale program.
"There is a lot of vision within the industry on the value that Pinterest will yield for the advertising community," Akkerman said, according to TechCrunch.
"We're trying to be very selective of which partners we bring into the program, to always yield the best results for advertisers."
Pinterest, which launched its newest Buyable Pins feature last June, now offers 2.5 million products that are available for purchase through the site.
A variety of products, such as vintage clothing and event supplies, are included as merchandise on the site.
"It is tempting to draw a buy button on a product and say you've enabled commerce," General Manager of Monetization Tim Kendall also told TechCrunch.
"In our case we feel like we've built the full end-to-end capability. We now offer 2.5 million products that are buyable."
Kendall claims the new Buyable Pins initiative has improved Pinterest's marketing efforts, bringing in both new customers and companies looking to sell products on the site. Merchants are now able to use the Shopify and Demandware applications in order to place products for sale.
Pinterest was founded in 2010.
