The world's largest single-brand restaurant chain, Subway, is set to open its first store in Nairobi, Kenya later this year in August.
According to Business Daily Africa, CJ Bak, director of Liberty Eagle disclosed plans to launch at least two outlets by the end of the year, as franchise holder for Subway restaurants in Kenya.
"The first restaurant is expected to open by August of this year. We then expect to open at least two more this year with a goal of 20 stores over seven years," Bak said.
"Liberty Eagle already has six Subway restaurants in Tanzania. The penetration model is to have finance managers ultimately own and operate the Subway stores," Business Daily Africa reported.
According to report, Kenya's hotel and restaurants sector has grown at an average rate of 5.9 per cent in the past three years to a total value of Sh20.79 billion ($240 million) in 2011, from Sh18.99 billion in 2009.
Subway Restaurants has more than 34,600 restaurants in 98 countries and the franchise surpassed McDonald's in the number of restaurant locations worldwide in 2011.
