If you have children, then you know how Legos can tap into a world of excitement and amazement. Bricks4Kidz taps into that, and combines an educational element to keep children busy.
As a way of introducing the Bricks4Kidz concept, it is significant to mention the lasting legacy of the Legos themselves. The Lego Group began in the 1930's in Denmark, and is said to have started from the workshop of Ole Kirk Christiansen, who was a carpenter. That is a fitting profession for the creator of a toy craze that has come to last over 80 years and shows no sign of winding down. Legos have overcome a time of stagnancy by creating franchises within that brand that have flourished in the past few years.
Enter Bricks4Kidz. Founded by Michelle Cote in St. Augustine, Fla., the program sought to use Legos to teach children about science. In 2008, she obtained permission to teach a "Creative Science Lego" class, and soon found herself with more classes than she could handle herself.
Naturally, Cote began to franchise the business. It has continued to grow to over 100 franchises around the world, and is listed as one of the fastest growing franchises in America.
The low startup cost of the program is a natural draw; restaurants can cost upwards of several hundred thousand dollars to begin, but Bricks4Kidz requires between $30-50,000. Not bad in this economy.
Parents are very much into this concept as well. One reviewer online described the sessions as a favorite reward for her kids, "even over ice cream." That is high praise indeed.
Engineers and Architects apparently design the lessons that are used with the sessions. A supervisor will lead the children through a small lecture, and then unleash the kids on the legos to put the lesson into practice.
Themes include space, construction, amusement parks, you-name-it.
Especially with the upcoming Spring Break when kids have absolutely nothing to do, Bricks4Kidz is sure to do swift business. According to their website, motivated franchisers are welcome.
