Taco Bell released a 60-second online teaser video in anticipation of its Super Bowl commercial which touts the "Live Mas" tagline and is titled "Viva Young."
The ad is set to air during the third quarter of the Super Bowl, Feb. 3 on the CBS Television Network.
In the commercial, Bernie Goldblatt, the 87-year-old main character, along with his friends, take viewers through a memorable night to showcase that people of all ages can "live mas."
"Our hope is that our consumers will see themselves in this ad. They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends," said Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.
"We believe that advertising on the world biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to Live mÁs."
The teaser shows Goldblatt sneaking his motorized scooter into a football stadium, knocking over water coolers, yardage signs and a tackling dummy, all while escaping from security.
The Super Bowl XLVII spot and campaign's online teaser were created by Deutsch LA, which has recently joined Taco Bell's agency roster along with lead agency Draftfcb. The last time Taco Bell advertised during the Super Bowl was during the 2010 game and the ad supported the brand's $5 Big Box.
