Arby's is ramping up its advertising attack on Subway by rolling out another video clip that follows former New York City Police detective Bo Dietl as he investigates whether Subway slices these meat at the store and get it already prepackaged.
"Throughout my career I've had one mission - to uncover the truth," said Dietl. "I'm proud to partner with Arby's to expose the truth about freshly sliced meats and I'm excited to share the latest results from my investigation. Take a look for yourself, but to me it seems like Arby's is emerging victorious in the Sandwich Wars."
In a second round of ads attacking Subways "freshness" claims, detective Bo Dietl interviews former Subway employees to confirm whether they used a meat slicer. The man interviewed said he doesn't even remember them having a meat slicer in the store and that everything was already delivered to the store precut.
In October, Arby's introduced a brand re-launch and the new "Slicing Up the Truth About Freshness" advertising campaign with new advertisements, an updated logo, new menu items, new tag line and website update.
Subway has not yet responded to these ad campaigns that question their freshness.
