Apple unveils a personalized newsreader app that looks like Flipboard's twin.
It's official: the tech innovator announced on June 8, 2015 at the Apple World Wide Developer Conference that its going to replace its native magazine reader Newsstand with a smarter app tagged as News.
MacRumors writer Mitchel Broussard said that a myriad of publishers that signed up for Apple Newsstand criticized the dead app, as most of the content they are pushing escaped from their intended audience.
"Many of Apple's partners complained of buried content with the introduction of Newsstand," Broussard reported.
Everything would change with the introduction of the new online reader mobile app with improved content architecture and marketing system. Apple's partners would now directly sell their own content and app experiences in the App Store.
Publishers would push online ads in News and keep 100 percent of the revenue. But, Apple would get 30 percent of the total profits from user subscriptions done through the new app.
"Publishers will keep 100 percent of the advertising they sell within the Flipboard-like app while Apple will help sell unsold inventory and take a cut at rates that one publisher described as "very favorable." Apple will continue to take a 30 percent cut of revenue from subscriptions sold through the publisher's own apps," Re/code reported.
Like Flipboard, the new reader promises to tailor fit content for users based on their interests and detected reading habits. Using deep algorithms, the app would collate publications from different online journals around the world. Apple collaborated with media giants such as ESPN, the New York Times, and Hearst, just to name a few.
Apple gave people a privy of the upcoming Flipboard-like app at the WWDC. Like all Apple apps, the Flipboard-style app is sleek and classy. The browsing experience offered by the new technology is seamless, displaying interactive full screen display and in-app video capability.
