Caitlyn Jenner apparently broke through Pinterest, as the vision board company added a custom gender in its profile settings.
Pinterest on June 5, 2015 announced more gender options in its built-in identity settings. Both desktop and mobile pinners are now free to tweak their gender in Pinterest's account settings panel that has a new tab: an open text field that lets you put any gender you want to don.
The digital dream board app upheld that they are a gender-agnostic company that primarily aims to help everyone to learn, keep and share awesome ideas online.
"Pinterest is all about helping people discover and save creative ideas, and everyone - lesbian, gay, bisexual, trans, intersex, ally, straight - is included in that mission," said Pinterest "software engiqueer" Tilde Pier in Pinterest's official blog.
Pinterest told BuzzFeed that the vision-sharing app had always fostered diversity and mutual respect among its employees and they want that message reflected in what they do.
This is not the first time that a tech company allowed gender variety: Facebook expanded its gender settings to include 58 more genders on February early this year. However, Facebook users have the freedom to let others see this choice.
In addition, Google+ had already added a "freeform text field" for gender settings on December 2014.
The pinners' gender preferences will only appear in the account settings though, and won't be visible on the profile page. Mashable reported that this incognito configuration was implemented primarily to keep user privacy safe.
The move was not riding on the Jenner trend Mashable asserted. The announcement was more of a welcome note rather than an execution of a diversity plan. The update was meant to make every pinner at home at Pinterest.
