Pinterest officials have launched a new "buy button" feature for the company's website, which includes deals with major retailers among the ranks of Nordstrom and Macy's.
The web and mobile application's new feature will allow users to purchase items included on the site by using online payment systems like Apple Pay, Braintree and Stripe.
"Pinterest isn't about getting your chores done. It is about helping you discover beautiful products that you love," Pinterest Chief Executive Officer Ben Silbermann told an audience at the company's headquarters, according to the Financial Times.
Silbermann also revealed that the ability to purchase goods on the site was ranked as the number one request from users around the world.
Instagram, one of Pinterest's main competitors, will also receive an important update related to the marketing of goods on its site. Facebook officials (who purchased the site in 2012) announced on Tuesday that the mobile photo and video-sharing application's feed will not be open to al advertisers.
Vendors will also be able to promote advertisements that allow users to purchase products through the site.
"Visual storytelling for brands has more resonance. People remember it more," Instagram official James Quarles said, according to the New York Times.
"But we want to make sure the ads they see are for things that matter to them."
Although Nordstrom and Macy's officials have not announced plans to work specifically with Instagram, both retailers are expected to be included in advertising deals.
