Spotify has revealed plans for a subscription service and branding deal with Starbucks that provides free playlists to several locations, while promoting registration for the streaming application.
The multiyear partnership will allow customers and employees to select songs played at Starbucks locations, the New York Times reports. It will begin later this fall at over 7,000 venues across the United States.
"By connecting Spotify's world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music," company official Howard Schultz said in a statement, according to the site.
"We're really making the barista the D.J. here," Spotify official Daniel Ek said.
Starbucks has also made headlines for controversy surrounding alleged security breaches involving customer credit card information. It was reported that criminals are using company accounts to access customer credit cards.
The multinational coffee chain said in a statement that it takes the protection of customers information seriously while denying reports of mobile application hacks. Reports have also claimed that the alleged hacks involved individuals using Starbucks cards for money laundering.
"Separate organized crime, narcotics and white collar investigations have identified similar trends of pre‐paid store gift cards purchased under suspicious circumstances," a portion of a 2011 Federal Bureau of Investigation presentation reads, according to The Next Web.
Starbucks was established in 1971.
