Taco Bell® Feed the Beat® artists are not only passionate about tacos, but also about using their voices for good to raise awareness and donations to end world hunger. Starting today through Oct. 18, the Feed the Beat program - which supports up-and-coming artists - is partnering with @TacoBell to spread the word about World Hunger Relief, the world's largest private sector hunger relief effort benefiting the United Nations World Food Programme (WFP), and other hunger relief agencies.
Fans can join the cause by replying with the word "donate" to @TacoBell World Hunger Relief tweets or their favorite Feed the Beat artists' retweets. They will then be sent a link to register and make their donations via the e-commerce platform Chirpify. Every U.S. dollar raised will go directly to World Hunger Relief to support WFP's operations to fight hunger around the world. Current and alumni Feed the Beat (@FeedtheBeat) artists lending their support include Andrew W.K. (@AndrewWK), Dillon Francis (@DILLONFRANCIS) and Travie McCoy (@TravieMcCoy). Fans are also encouraged to be part of the conversation with @TacoBell to help save lives and move from #hungertohope.
"I'm passionate about everything I do, especially when it comes to feeding my hunger and the hunger of others! I'm honored that one of my all time favorite restaurants, Taco Bell, has called upon me to serve as one of their Feed the Beat 'headliners,' supporting the World Hunger Relief movement. Together, we'll continue to bridge the gap between hunger and hope, with awesome food and the spirit of uniting our world through fun, flavor and partying," said Andrew W.K., professional partier and entertainer.
Consumers can support the World Hunger Relief effort through the @TacoBell campaign or by donating at a participating Taco Bell® restaurant (no purchase necessary). One U.S. dollar provides four meals for hungry children.
Additionally, on Oct. 15, Andrew W.K. will host the Conflict of Interest concert event sponsored by Taco Bell in New York City prior to the CMJ 2012 Music Marathon. Taco Bell will make a donation on behalf of the attendees for World Hunger Relief.
"Taco Bell is grateful for the generosity of our customers, fans, and the artists from the Feed the Beat program who continue to support such a meaningful cause," said Greg Creed, CEO, Taco Bell Corp. "We appreciate how these artists encourage others to spread the word about how everyone can make a difference."
