Just when you thought summer was over, Mucho Burrito keeps the heat going! Mucho Burrito, the fastest-growing Mexican restaurant chain in Canada, today announced that it has become the first national food chain to use the ghost pepper, one of the world's hottest chili peppers, as part of its menu offering. The limited-time Hotter than Hell and Wimpy 12 inch Ghost Pepper Burritos will be available today until November 2, the Day of the Dead, at Mucho Burrito locations across North America.
"Heat-inspired dining is a hot trend right now, and we really wanted to spice things up for our guests," said Alex Rechichi, CEO and president of Mucho Burrito. "With heat-seekers looking to try out new food adventures, we decided to do something that has never before been done and test their limits by bringing the ghost pepper to Canada for the very first time."
The Ghost Pepper Burrito's two heat levels, Hotter than Hell and Wimpy, will put diners' taste buds to the test. The burritos are made with a combination of mouth-watering ghost pepper bacon, ghost pepper infused fig marmalade (sweet heat), spicy Mexican rice, salsa and a choice of meat, all wrapped in a fiery red tortilla. The Hotter than Hell Ghost Pepper Burrito will also be topped with an extra splash of Mucho Burrito's hottest salsa and pure Ghost Pepper sauce.
To turn up the heat, Mucho Burrito will also be giving away $25 gift cards daily during the month of October to consumers who post photographs of their "Ghost Pepper Experience" to the franchise's Facebook and Twitter (@MuchoBurritoHQ) pages.
Full contest details are available at https://www.facebook.com/MuchoBurrito.
With a Scoville rating of 1,000,000, the ghost pepper is one of the hottest peppers in the world, with only one other pepper ranking higher. In comparison, well-known peppers such as the Habanero have a Scoville rating of 350,000, while the Jalapeno has a rating of 8,000. The ghost pepper has a slow-building heat that increases with intensity as time passes. In 1997, it was rated the hottest chili pepper in the world by The Guinness Book of World Records.
