Chevron Philippines Inc., the marketer of fuel brand Caltex, will open six 7-Eleven convenience stores in Caltex retail stations across the Philippines at the end of the month.
The 7-Eleven's will be opened in Cebu in Philippines. "As Cebu's economy progresses, we want to grow alongside Cebu by providing its market with safe, clean and fuel efficient products," said Chevron Retail District Manager for VisMin Larry Tiglao, according to a Philippine newspaper, the Sun Star.
According to CPI, "the synergy between the two brands is expected to boost fuel and consumer sales as patrons of the two popular brands enjoy the benefit of getting their fuels and consumer products all in the same location." CPI and PSC forged their partnership in 2009.
Tiglao said the partnership between CPI and Philippine Seven Corp. (PSC), local franchisor of the popular 7-Eleven convenience store chain, will benefit the retail and marketing initiatives of both global brands.
CPI has a strong network of 800 Caltex retail stations nationwide. Tiglao announced the company will be adding one or two retail stations in Cebu this year and three to five additional retail stations by 2013.
Philippine Seven was incorporated in 1982, acquiring the operating license for 7-Eleven stores in the Philippines from Texas-based 7-Eleven, Inc.
