By Zanub Saeed
CUPS Frozen Yogurt announced that it will continue to expand its franchise by opening 18 more stores in New Jersey and Florida in eight development areas in the coming months.
CUPS Frozen Yogurt - That's Hot, a leading self-serve frozen yogurt franchise with a special beach them at its chains, plans to expand its corporation by creating new stories, said a press release issued by CUPS Frozen Yogurt on Tuesday.
"We are thrilled that our franchise development has really taken off and are excited to add eight new franchise partners to the CUPS team," Rick Barbrick, CUPS co-founder, stated for the press release. "It's more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It's the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience."
CUPS opened its eighth store last week in Secaucus, NJ, and more franchises will be open to the public in both New York and New Jersey this summer, noted the press release.
CUPS currently can sell franchises in 37 states across the nation, but as it is currently applying for registry in the states of California, Rhode Island, Virginia, Maryland and Illinois, which are pending, the corporation could expand to 42 states, said the press release.
"We looked at a lot of other frozen yogurt companies and CUPS has clearly distanced itself from the rest of the crowd. With every detail, from the music, decor, atmosphere and product offering, it is obvious CUPS made the choice to be the best in the industry," Kenny Jaffal, a new CUPS franchise owner in Woodbridge, NJ, was quoted as stating for the press release. "When you go to CUPS, it is hot and happening. Need a second opinion? Go to CUPS and you'll see for yourself."
