McDonald's, once thought to be one of the most successful fast food franchises in the world, is continuing to experience economic downfall.
The company has reported that sales at United States-based stores open at least 13 months fell 4.6 percent in November, the Los Angeles Times reports. Last month, the company announced a one percent drop in sales.
"Today's consumers increasingly demand more choice, convenience and value in their dining-out experience," McDonald's Chief Executive Don Thompson said, according to the site.
"We are working to bring the McDonald's 'experience of the future' to life for our customers to better deliver against these evolving expectations."
The popular franchise's stock has also been affected: shares have fallen 3.7 as of Monday afternoon.
The company's recent financial woes have been largely attributed to declining interest in low-priced fast food and a change in dietary habits. Competitors like Chipotle, the rising fast-casual dining franchise, have risen in popularity in recent years.
McDonald's is rumored to begin implementing restructural changes in an effort to compete other fast food businesses. Among these include the Create Your Taste pilot program, which allows customers to customize burgers.
