By Zanub Saeed
The 7-Eleven corporation will kick off its annual 7-Eleven Day next Wednesday, giving away free Slurpee drinks and discounts at Six Flags amusement parks around the country.
As with annual tradition, on July 11, 7-Eleven will be giving away free 7.11-ounce Slurpee drinks between the hours of 11:00am - 7:00pm to consumers in the United States, said 7-Eleven in a press release issued on Monday. Cinemark will also give away 7.11-ounce samples of their famous frozen drinks to consumers at movie theatres located in Dallas, Houston, Sal Lake City, and Portland from 7-11pm on July 11, noted the press release.
"7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year," Joe DePinto, 7-Eleven president and CEO, was quoted as stating for the press release. "This year we expect to give away 7 million Slurpee drinks, more than ever before, beating last year's offer by 2 million. On July 11th, we at 7-Eleven will recognize our 85th year as the retail leader of convenience, and it will mark the 45th birthday of our iconic drink - the Slurpee. But the day is also when we do something special to thank customers for their support and welcome new guests."
In addition to the free Slurpees, consumers to who visit any Six Flags amusement park after 7:11pm local time will be able to purchase special discount tickets at $7.11 if they show a 7-Eleven receipt from July 11, 2012. Those who get to go in to Six Flags with the discount/ said the press release, will get a VIP wristband and ride the "Exclusive 7-Eleven Coaster after Dark."
7-Eleven will also host a sweepstakes this summer, where they can win prizes via a peel-play-and-win system on their products. The prizes would range from a free bag of chips to a free motorcycle, said the press release, as well as computer tablets, sporting events tickets, 34-can coolers, free movie renters, and gift certificates.
"This is a tasty way to get Slurpee lovers to sample our refreshing summer flavors, especially our new sugar-free Slurpee LiteTM," Laura Gordon, 7-Eleven vice president of brand innovation, said for the press release. "And, we plan to keep the fun rolling on all summer long. For example, during July, we offer the new flavors of Fanta Sugar-Free Strawberry Banana and a delicious Fanta Lemon Creme along with our regular Slurpee flavors."
