By Zanub Saeed
Tim Hortons announced that through donations from their customers and restaurant owners, over $11 million was made on Camp Day to benefit the Tim Horton Children's Foundation.
On Camp Day, which fell on Wednesday, June 6th, over 4,000 Tim Hortons stores in the United States and Canada donated all of their proceeds from coffee sales to benefit the foundation, and that money will go to help 15,000 underprivileged kids get to go on a grand camping adventure, said a press release issued by Tim Hortons on Monday.
"A big heartfelt thank you goes out to absolutely everyone in Canada and the United States who helped make this year's Camp Day such a huge success," Dave Newnham, Vice President and Executive Director, Tim Horton Children's Foundation, said for the press release. "From Tim Hortons Restaurant Owners and their dedicated team members to media, special guests and above all the guests who bought coffee and made a donation - everyone contributed to this great cause."
One of three types of camp trip programs will be offered to the 15,000 children set to benefit from the proceeds, including the traditional summer camp for youths ages 9-12; a year-round camp seriving schools and youth groups, for children and teens aged 8-18, in the fall, winter, and spring; and a five-level program that focuses on building lifelong leadership skills for teenagers aged 13-18, listed the press release. Local communities will chose those children and teens they feel would best benefit from a camping experience.
In addition to the proceeds made on Camp Day, Tim Hortons set up a year-round charity contribution system for the Children's Foundation on their website, and via coin boxes located at Tim Horton restaurants in North America. From these contributions alone, over $1.4 million was made annually just from pennies alone, said the press release.
"Every penny counts and we see the amazing effects of coins dropped in those Foundation boxes at our restaurants make lasting and impactful changes in deserving kids' lives every day," Newnham added for the press release. "These are kids who otherwise would not have the means to experience Camp and change their lives forever. When they visit us, they come home with a more positive attitude and confidence in themselves and their future."
