LEGO Friends announced on Friday that it will go forth to build the world's largest LEGO lemonade stand this weekend to benefit Alex's Lemonade Stand Foundation, a nonprofit organization set to find research and hopefully a cure for pediatric cancer.
The building of the largest LEGO lemonade stand will take place at the Philadelphia national Constitution Center (NCC), as a means to get children from around the country to build their own lemonade stand to benefit the cancer charity organization, said a press release issued by LEGO Systems, Inc., on Friday.
When the LEGO lemonade stand has completed being built, on July 7 - 8th, it will then serve Swiss Premium Lemonade by Lehigh Valley Daily Farms to locals in the Philadelphia area, as well as host LEGO-related building activities on Saturday, June 9th, to benefit Alex's Lemonade Stand Foundation, said the press release.
"Earlier this year we set out to invite more children to the LEGO construction experience with the new LEGO Friends play theme and in only four months we've inspired creativity among a new and growing audience of children," Michael McNally, brand relations director for LEGO Systems, was quoted as stating for the press release.
"It moved us to celebrate others who have inspired creativity and we were instantly blown away by the story of Alex's ingenuity to redesign the traditional lemonade stand into a powerful fundraising vehicle. It is our goal to encourage that same creativity in children everywhere by helping to build the biggest National Lemonade Days weekend ever," McNally said.
This weekend marks the official National Lemonade Days weekend, and will promote the raising of $1 million towards fighting childhood cancer for Alex's Lemonade Stand Foundation, noted the press release, including allowing Philadelphia natives to host their own lemonade stand where proceeds would go towards the charity.
"We're excited to partner with LEGO Friends to help drive awareness for National Lemonade Days and the fight against childhood cancer," Liz Scott, Alex's mom and Co-Executive Director of ALSF, stated for the press release. "Each year we hear from parents that participation in National Lemonade Days helped show their children that a small act can make a big difference in the community, even when it comes to a challenge as serious as childhood cancer."
