Southern local franchise Burger 21 announced on Thursday that it expanded its company by signing a two-unit deal in Atlanta, Ga., as a means to grow further as an organization in territories near its Florida branches.
The two new locations will be in the North Alpharetta and Buford/Mall areas in Atlanta, listed in a press release issued by Burger 21 on Thursday, and were signed by locals Corley and Meg Steward. The two new branches will add to the three units in Orlando, Fla., that were signed up by earlier in the year.
"We are extremely excited to bring the Burger 21 concept to Atlanta. With chef-inspired burgers, shakes, hot dogs and salads, there is something for everyone to love," Corley Steward said for the press release. "Even the gluten-free community will find Burger 21 irresistible with the recent launch of its gluten-free menu."
To further expand its franchise, Burger 21 will be launching a live webinar on June 21st at 2:00 pm EST for potential new store owners to take part in. The company is specifically seeking, as they noted in the press release, single and multi-unit operators with restaurant experience in the Atlanta area and across the country, who have a minimum net worth of $500,000.
Burger 21, which opened in 2010, already has two locations open in Tampa, Fla., and seven more in development in the Tampa, Orlando, and Atlanta areas for 2012. Burger 21's name comes, as noted in the press release, from the fact that it offers 21 unique burger creations ranging from ground beef, turkey, shrimp, chicken, and tuna burgers.
"We are thrilled to have signed our first franchise deal in Atlanta just in time for our brand's latest growth initiative in the region," Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21, was quoted as stating for the press release. "With consumer demand for fast casual experiences on the rise, we are confident that Burger 21 will be a perfect match for Atlanta residents and impress them with an extensive menu that includes 10 beef and 10 non-beef burger options, as well as a variety of salads, hot dogs, fries, shakes and more."
