By Zanub Saeed
Kenmore appliances announced on Wednesday that it will set up an open call for the reality show "Bridal Wave," which will be featured on their official Facebook page.
Those brides interested in participating will called in for auditions through June 15th in the Chicago area, said a press release issued by Kenmore's parent company Sears Holdings Corporation on Wednesday, by submitting a video of themselves discussing their wedding plans on Kenmore's Facebook page. Eight women will be chosen between June 16th and July 1st to be featured on one of the eight shows aired during the second upcoming season.
"Bridal Wave allows the brand to leverage original programming capabilities as enabled by the Kenmore Craftsman Live Experience and its social reach to touch the lives of brides in a meaningful way," Nolan Pike, vice president and general manager of the Kenmore brand, stated for the press release.
"We are excited to enable eight brides to inspire their friends, family and fans during one of the happiest, most memorable times of their lives - and to give one lucky lady a jump start on designing her first kitchen as a newlywed."
All contestants on the show will set up a personal blog giving consumers tips on weddings, and the winner of the competition - chosen by the number of comments, page hits, and general interaction received - will be awarded a $10,000 Kenmore kitchen makeover.
The Kenmore-branded "Bridal Wave" show will air from downtown Chicago this summer, and stream live via Facebook. The series will premiere on Saturday, August 4th, said the press release, where competing brides-to-be chat about the wedding of their dreams with leading industry insiders like Debi Lilly, owner of A Perfect Event, and Toni Federici, founder of Headpieces.com.
"Bridal Wave" will stream live from the Kenmore Craftsman Brand Live Experience in downtown Chicago, said the press release, a new flagship store from Sears.
