The Fall Harvest Roll Cake is made with fudge frosted roll cake, finished with festive decorations of pumpkins and leaves, and can also be customized to the guest's favorite ice cream flavour.
Baskin-Robbins' range of seasonal ice cream cakes are available at participating shops nationwide for pre-order online through the brand's online cake ordering website pre-order directly bought in-store.
Baskin Robbins is the frontrunner in the frozen dessert franchise in the United States, having been included in Entrepeneur Magazine's Franchise 500.
Massachusetts-based Baskin Robbins started out in 1945 by two ice cream fanatics and now boasts of 1,200 premium hard scoop ice cream as well as soft serve ice cream flavors, and a wide variety of sweet treats including personalized ice cream cakes to customers at more than 7,400 retail shops spanning 50 different countries.
Last year, the ice cream shop sold over 13 million ice cream cakes, and the company is hoping to exceed that number this year.
