By Zanub Saeed
"Twilight Saga" actor Kellan Lutz returned as the face of Dylan George and Abbot + Main for the clothing label's upcoming Fall 2012 campaign, along with model Kate Upton, for a California Dreaming theme.
The new photo shoot and spread, shot at Venice Beach, Calif., features Lutz and Upton wearing some of Abbot + Main's new designs, to give a "youthful spirit," said a press release issued by the company on Wednesday, the day its interactive marketing began. Lutz and Upton are shown in the promotional ads as driving through Venice Beach in a vintage Mustang convertible and Vespa.
"Abbot + Main's knitwear are the essentials that every man and woman wants to live in - they feel great on the body and are built for every shape," Lutz, who teamed up with Dylan George founder, Danny Guez, to co-design the line which launched in 2011, stated for the press release. "We are eager to share the new silhouettes and rich fall colors that bring the sexy yet effortless look of Venice Beach."
Price range for the Dylan George designs, including coats, leathers, and denim offerings, will be from $148 to $198 for women's styles, noted the press release, and $158 to $228 for men's attire. The new line will be available at Nordstrom and Bloomingdale's department stores across the country.
The new women's fashion will include a "Runway" fit-set, with a mid-rise skinny idea inspired by supermodels on the catwalk, sand the press release, and offered in prints and colors like Watercolor, Morning Dew, and Coral. They are all worn by Upton for the campaign. Lutz modeled the men's line, including the Hooded Long Sleeve Henley, Burnout Crew Pocket Tee, and Henley with Turnback Hems, while for women, the Bonfire Hoodie, Slouchy Pullover and Front Seam V-Neck, listed the press release.
"For fall we continue to demonstrate our commitment to achieving the perfect fit as well as introducing new, innovative washes and treatments," Danny Guez, Dylan George founder and co-founder of Abbot + Main, was quoted as stating for the press release. "The broad range of colors, finishes, and fabrics we're offering is unparalleled."
