By Zanub Saeed
Food Lion supermarkets announced that they will launch their Children's Miracle Network Hospital's Miracle Summer Balloon Campaign beginning June 6th, which will go to benefit and support local children and their families receiving medical treatment.
As part of the campaign to raise money for the Children's Miracle Network Hospitals, Food Lion will let store shoppers donate $1 for the next four weeks, at the register, said in a press release issued by the company on Tuesday, in exchange for $5 worth of coupons which they can use towards the purchase of produce, milk, or Magnum ice cream.
"At Food Lion, we are passionate about children's health and wellness issues," Kyle Price, division vice president for Food Lion Triangle region and Food Lion CMN-H Campaign Executive Sponsor, stated for the press release. "We are pleased to help this organization for the 21st year by raising critical funds needed to help this organization make a tremendous difference in the lives of children and their families in our communities."
Food Lion and Kellogg's set up another means to donate to the hospitals via the purchase of products at the supermarket, said the press release. Kellogg will donate a dollar, up to $50,000, for everyone purchase of the specially-designed Children's Miracle Network Hospitals Kellogg's Frosted Flakes, Pop Tarts and Cheez-It boxes that have photos of five children representing hospitals in Richmond, Va., Washington, D.C., Greenville, N.C., Baltimore, Md., and Columbia, S.C., listed the press release.
Donations given to the Children's Miracle Network Hospital, which Food Lion has supported since 1991, help towards training of staff, purchasing equipment at facilities, and payment for uncompensated care for patients, children and families alike. Since its inception in 1983, the hospital, said the press release, has brought in over $4 billion towards the help of those sick and in need.
Food Lion's four-week-long Children's Miracle Network Hospital's Miracle Summer Balloon Campaign will run through June 26th. The supermarket chain, said the press release, plans to launch a similar campaign in fall 2012.
