By Zanub Saeed
Baker & Taylor announced on Monday that it launched its new ordering platform for retail customers, called the TS 360, as a means for consumers to get their books, digital content and entertainment products in an easier and quicker fashion.
With the TS 360 ordering platform, said Baker & Taylor, Inc. in a press release issued Monday, the finding and purchasing of movies, books, and music would become easier for those purchasing them via the company. It is set to replace Title Source 3 and BT-Link Online.
"We hope our retail customers are delighted by this state-of-the-art ordering system that is customized to their interests, not to mention fast, accurate and easy to use," David Cully, President of Baker & Taylor Retail Markets and Executive Vice President of Merchandising and Digital Media Services, was quoted as stating for the press release. "TS 360 has tremendous search capabilities and intuitive navigation, which helps retailers find and order the right materials more efficiently. That allows them to spend more time where it really counts - interacting with their customers."
Among the features, listed the press release, hoping to ensure better customer experience include: customizable profiles and the ability to save search descriptions. One-click movements to cart for online purchases, and a comprehensive catalog of media products sold by Baker & Taylor will also be available for consumers. A full list of the best deals the company would have to offer, and a comprehensive release date list for upcoming releases, for films, books, and music. The TS 360 would also provide customer service, along with innovative live chat and video tutorials, for those customers would who require them.
"For our publishers and entertainment suppliers, this versatile new B-to-B platform provides the opportunity to efficiently and effectively target retailers across a wide variety of channels," John Lindsay, SVP of Merchandising for Books, Music, Movies, Ad Co-op and Editorial, said for the press release. "There are more promotional outlets, with more robust multimedia capabilities, customized to audiences that will most likely to respond to the content."
