#WarmWishes These Holidays
Tim Hortons' Holiday Cups are back, each with festive designs suited for the coming holidays. Keep yourself warm with Tim Hortons' #WarmWishes Holiday cup.
"Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim Hortons holiday cup on social media, so we decided to include a hashtag to give Canadians a gathering place to share their Warm Wishes," says Peter Nowlan, Chief Marketing Officer, Tim Hortons.
To celebrate the return of the festive warm and cozy cup, which comes in a variety of festive sweater designs, Tim Hortons is launching a social media campaign using the new hashtag #WarmWishes to encourage Canadians to help spread Christmas cheer this holiday season.
"We're fortunate to have incredible guests who are already spontaneously doing good deeds during the holidays, so we wanted to mirror that generosity with this campaign," explains Nowlan. Each time a guest shares a good deed using the #WarmWishes hashtag on Twitter or Instagram, Tim Hortons will pay-it-forward and donate a toque to a child in need through the Tim Horton Children's Foundation with a goal of providing up to 10,000 children with a warm and cozy toque.
"We want to give our guests added incentive to share their holiday good deeds, whether it is shovelling a driveway or holding a door open, and in turn we will pay-it-forward," says Nowlan. "We feel that one good deed deserves another."
To jumpstart the social media campaign, Tim Hortons' mobile coffee truck, TimsRunner is extending #WarmWishes to you with a specially designed matching knit sweater.
TimsRunner will be located in Toronto during the holiday season surprising guests throughout the GTA with a free hot cup of Tim Hortons new Dark Roast coffee.
"Knitting a sweater for the TimsRunner is a festive way for us to say thank you and spread cheer, and give our guests something to smile about while enjoying a coffee on us," says Nowlan. "When the time comes to remove the sweater, the yarn will be washed and repurposed into blankets that will be donated to a local shelter."
