When people shop at 7-Eleven, either they are hungry, thirsty or need to refuel their cars. But for those who are suffering from allergies, headache, indigestion and other similar diseases, what they want most is relief.
Worry no more, because 7-Eleven, in partnership with Perrigo, the largest generic medication supplier in the U.S., will now provide customers in need of immediate relief by providing them with private-label over-the-counter drugs with its own 7-Select branded, non-prescription medicines all at a low cost and savings of 85 percent per ounce or pill but still providing equal or better quality.
7-Eleven 7-Select OTC remedied are grouped into 5 major categories: Pain relief, Cold/Flu/Allergy/Gastrointestinal upset, Cough/Sore throat and Sleep aids.
"With recent changes in healthcare, an aging population and the transition from prescription to the OTC status of some popular medicines, more people are looking for ways to self-treat minor ailments," said Rebecca Frechette, 7-Eleven senior vice president of merchandising.
"Just like when our customers are hungry or thirsty, if they come to our stores feeling ill, they have an immediate need they want fixed fast," she said.
"With the new 7-Select high-quality alternatives to popular OTC drugs, we can offer them relief from their ailment with great products at value prices."
7-Eleven OTC drugs are Food and Drug Administration (FDA) regulated, and the 7-Select drugs are required to meet or exceed the efficacy guidelines and standards of their national brand counterparts which includes dosing directions, packaging labelling and product strength.
Majority of the 7-Eleven stores in the country will continue to carry popular national brands in single-dose and larger packages alongside its 7-Select options. Some stores may choose to carry only the new value-priced, private-brand children's pain, cold and allergy remedies.
"We are trying to create convenient solution centers for our customers," Frechette said. "That means carrying tissues and eye drops next to allergy medicines, lip balms and Vitamin C with cold and flu remedies, or hand sanitizer, topical medicated sprays and elastic bandages next to pain relief."
