By Zanub Saeed
Luster Products announced on Thursday that actress and singer Meagan Good will become the newest ambassador and spokesperson for their upcoming lines of Luster Products Limited Edition Pink® Brand Smooth Touch New Growth Relaxer Kits and Smooth Touch product line.
Good became the third celebrity spokesperson for the hair care products line, where her face and image will be used for box sets of the brand. Prior to Good, Grammy-award winning singer and songwriter LeToya Lucket, formerly of pop group Destiny's Child was the spokesperson for the brand; R&B singer Keyshia Cole also took part in marketing Luster Brands.
"Like so many other women it's important that my hair always looks its best. I mean, great style and healthy hair is a must especially as an actress, producer, and singer. I'm always on the go and need something that can take me from a 10 hour day on set to a night out with my girls," says Good. Smooth Touch® allows me to push the edge on style whether is cropped short and sassy or flowing curls and body," said Good for the press release.
Promotion for the new Luster Brand products featuring Good will run on television, print, and social media ads, as well as in-store displays for the coming year. The first edition relaxer kits, said the Luster Products press release on Thursday, will be shipped out to stores beginning May 8th and expand nationwide on the first week of June. Luster Brands already released a behind-the-scenes look at Good's campaign, viewable here.
"When we were thinking about whom we wanted as the next celebrity ambassador of our Limited Edition Pink Brand Smooth Touch New Growth Relaxer Kits, Meagan Good was our first and only choice. She embodies everything Smooth Touch represents and will be instrumental in our efforts to reach the new twenty-somethings and teens who as we know are very savvy, style conscious and discriminating regarding what they will use in their hair," Jory Luster, president of Luster Products, was quoted as saying for the press release.
"She is a young fashion-forward, trend setting woman on the go. Women who use Smooth Touch not only look up to Meagan as a style mentor, but her signature healthy hair and smooth locks fall right in line with the benefits Luster hair care products have always offered our customers, health over hype, and the shine and body the comes along with a quality hair relaxer and styling products."
