Build-A-Bear Workshop, the only global company that offers interactive make-your-own stuffed animal transformed its stores into a winter wonderland and introducing eight reindeer plush and the launch of "Santa's Merry Mission," an exclusive holiday app.
Children can visit buildabear.com/teamsanta so that they can take a personality quiz to know which of the eight reindeers suit them best, and then follow the steps to create their very own plush doll.
Each reindeer comes with a special medallion that unlocks fun features in the app, including a stable, outfits, games and more. The Santa's Merry Mission App can also be downloaded for free on iTunes or Google Play.
"While Build-A-Bear Workshop® has provided extended play for children and families online in the past, this is the first time we have truly integrated a plush product with an immersive digital component to build continued fun and engagement," said Gina Collins, Build-A-Bear Workshop chief marketing officer.
"As children reach for exciting ways to connect with their world this holiday season, our goal is to celebrate their imaginations through the exploration of traditional and digital play with their new furry friend."
"Santa's Merry Mission" app also includes a new family Christmas story that tells the story of how Santa got the help of Build-A-Bear Workshop for the Holidays, as well as a sing-a-long to "Reindeer Bells" sang by YouTube star Brandon Brassir.
Children can also check just exactly how many days are left before Christmas by just checking the app's Christmas countdown. While waiting , they can also play fun reindeer games like Reindeer Runner, Gift Grabber and Santa's Flight Trainer.
Eight Merry Reindeer Plush Dolls include Dancer, Dasher, Vixen, Comet, Cupid, Donner, Blitzen. Each plush toy costs $25 and comes with its own medallion that can be used to choose any reindeer in the app.
