Buffalo Wild Wing launched iHeartRadio's first branded radio station, the "B-Dubs Radio powered by Wings, Beer and Sports" that will showcase contemporary hits plus exclusive sports content.
iHeartRadio is a free digital radio and music streaming service that compiles radio content of over 1,000 stations and also allows its listeners to access the radio platform using their smartphones and tablets to create their own playlist by liking and disliking songs recommended by the station.
Dan Patrick, radio host and sports commentator joins in on the team up and will be giving exclusive sports content on the radio station.
"We wanted to create our own unique on going radio platform that incorporates two of our Guests' key passions - sports and music," said Bob Ruhland, vice president of marketing, Buffalo Wild Wings.
"It's another great way for us to engage our Guests outside of our restaurants, while also letting them know about specials and activities they'll find when they come in for the next big game."
Buffalo Wild Wings, started in 1982 and now has more than 1,045 locations in Canada, Mexico and the U.S. have successfully introduced other entertainment platforms in their store, with the B-Dubs TV and the tableside tablets in order to amp up the experience of its guests.
.The company recently launched GameBreak, a single sign-on, multi-platform gaming experience allowing consumers to play a wide range of competitive sports and fantasy-style and games in restaurant (via tablet), online and on a mobile app for Android and iOS devices.
Buffalo Wild Wings' menu showcases its signature Buffalo and New York style chicken wings flavoured with 21 delicious and tangy sauces and seasonings with flavors from Blazin to Sweet BBQ. The restaurant has been dubbed "Best Sports Bar" and has been given the honor of having the "Best Wings" in the country.
