Boardwalk Fresh Burgers & Fries, a traditionally American food server starting from Ocean City, maryland, announced its strategic partnership with MEFranchising, a leading Arabia-based franchise consultant, to launch new business in the Middle East.
The first outcome is a signed Master Franchise agreement with Musaid Alsayyar Est based in Riyadh, Saudi Arabia, with a store scheduled to open this year.
Under the agreement, MEFranchising also will provide brand consulting, help establish investor relationships and lead initiatives to guide the burger chain in its expansion across the region.
With a flagship location on the Boardwalk in Ocean City, Md., and stores in Alabama, California, Delaware, Florida, Georgia, Kentucky, New Jersey, Oregon, Pennsylvania and Virginia, Boardwalk Fresh Burgers & Fries has served traditionally American food since 1981.
"We are delighted to work with MEFranchising and draw from their vast franchise consulting experience, knowledge and relationships in the Middle East. With a Master Franchise Agreement in place, we are ready to bring Boardwalk Fresh Burgers and Fries to the region," said David DiFerdinando, president and co-founder of Boardwalk Fresh Burgers & Fries.
MEFranchising has offices in London, Kuwait, Morocco and KSA, and over the years, has established brands across the Middle East region, including Wayne's Coffee, Mobiak Greece, Arabica Coffee House, Falafoul and ILFY.
