Leading fashion franchise offering affordable and trendy apparel, jewelry, handbags and accessories, Apricot Lane launched its new web site to expand its horizons.
Aside from that, the company also pushes a unique franchise model for business owners and offer a distinct customer service platform which includes a simplified online experience, shopping cart and in-store kiosks.
A deepening connection between a brand's online presence and individual locations can mean new opportunities. Stores have the option to create operational efficiencies and new revenue opportunities by investing in technology, such as in-store kiosks and tablets, to showcase their extended online product selections.
"At Apricot Lane, we are committed to providing our franchisees maximum participation and support to serve their customers to grow their business," said Apricot Lane co-founder Ken Petersen.
"We are unique in that we have invited each franchisee the ability to partner in the success of the e-commerce model to help grow their business online as well."
Aside from the website, Apricot Lane created a unique franchise offering that distributes 10 percent of the total gross sales to participating franchisees.
"We've made it easy for our franchisees to market the e-commerce site, regardless of location through social media efforts, email programs and PR activities," commented Petersen.
The web site includes innovative new layouts that make it easier for customers to click "Shop Now" tab on all email and social media platforms and enable them to choose from a wide selection of products on the while promoting building relationships among franchisees and their hometown shoppers.
"We worked hard to provide an e-commerce solution that builds the brand while providing our collective customers the best possible experience online," said Petersen.
"Through intuitive design, navigation, functionality and database management systems, we can offer our loyal Apricot Lane customers a solid and personalized online experience, while maintaining their relationship and connectivity with their local boutique," he added.
