Fast-food chain McDonald's has announced that the decline of global sales at locations open at least 13 months slipped 0.5 percent in October, USA Today reports.
"Today's consumers increasingly prefer customizable food options, dining in a contemporary, inviting atmosphere and using more convenient ways to order and pay for their meals," said CEO Don Thompson in a statement, according to the newspaper.
"Although October results reflect our current business challenges, we are moving with a sense of urgency to improve the trajectory of our financial performance while taking the actions necessary to pursue the brand's long-term potential."
In the Asia Pacific region, the Middle East and Africa, McDonald's experienced a 4.2 percent drop in sales. This figure, however, was lower in the United States: a comparatively smaller one percent drop.
Although the company's stock rose following the announcement, the franchise's woes have consistently made headlines in recent days. Declining interest in fast-food and rising competition from casual dining chains like Chipotle have contributed to these worries.
McDonald's also recently made changes in its slogan and marketing campaign, targeting the youth consumer market.
