Burger King's signature burger, the WHOPPER, gets revamped in India, having chicken instead of beef.
Burger King achieved two milestones before the year ends-Burger King is now operating in 100 countries across the globe, and celebrated the opening of its first ever restaurant in India.
"It is fitting that the celebration of our 100th country is happening in India, a vibrant and exciting marketplace," says Elias Diaz Sese, president, BK Asiapac, Pte. Ltd.
"I'm excited about our potential in India and believe we have the right partner and experienced team to make this market a success for the BURGER KING(R) brand," Sese continued.
The debut restaurant in India opened Nov. 9 at Select Citywalk, Saket, New Delhi-one of the best malls in the country with lots of people coming and going in the mall and living around it.
Having understood Indian culture where many people object to the slaughter of cattle for religious reasons, Burger King equipped its first ever restaurant in India with two different production lines as well as two different production staff-one for vegetarian and one for non-vegetarian products.
For months, the Burger King's research and development team carefully studied and developed a menu especially made for the Indian market that has been tested by over 5,000 customers across 8 cities, and sourcing ingredients from the local areas.
The menu features new items like The Chicken WHOPPER sandwich, The Chicken Tandoor Grill and The King's Paneer Melt.
"We are extremely pleased to launch this iconic brand into one of the largest and most dynamic consumer markets in the world. We have managed to successfully combine the BURGER KING(R) brand philosophy of exceptional taste, fresh ingredients and good value with Indian flavours and locally sourced produce," adds Sameer Sain, co-founder and managing partner, Everstone Capital.
"The response has been overwhelming and we look forward to delivering exceptional food and an extraordinary guest experience as we continue to open outlets across the country," Sain added.
Burger King plans to expand to New Delhi and Mumbai as well as other cities in India next year as commitment to deliver on its aggressive international growth strategy, so expect to see more Chicken WHOPPERS in 2015.
