McDonald's is now trying to win back customers by serving cheaper options like Buffalo Ranch McChicken and Jalapeño McDouble.
Second is putting Customer Service on top. The chain's drive-thru has gotten negative feedback reportedly because of a "complex menu." The company plans to address this by restructuring its worker system and also renovating European kitchens for efficient food assembly.
Another is Marketing. Thompson admitted that the store has lost its touch with today's customers and failed to improve its menu. Majority of the customers were reportedly choosing menus with healthier and wider selections like Chipotle and Panera.
"We are also strengthening our creative messages by placing greater emphasis on the quality of our food and again re-establishing the emotional connection that our customers associate with the McDonald's experience," he stated.
McDonald's recently commissioned the help of former "Mythbusters" host Grant Imahara to improve the brand's credibility by clearing up the image amidst issues of food quality.
Lastly, Thompson plans to Simplify the Chain's Menu. The new menu items means customers have to wait a little longer before their food is served, which makes them uneasy and also will cost them more for the added ingredients and equipment the store uses.
