Japanese car maker Nissan advanced nine places in Interbrand's "World's Top Brand" list, making it parallel with industry powerhouses Apple and Amazon.
The Best Global Brands is a yearly study done by global branding analysis firm Interbrand to captures how effective a brand is in the market.
Interbrand made use of criteria which includes brand recognition, measuring how well-known a product or service is, as well as business assets, financial performance, the brand's role in deciding to purchase a product and the overall strength of the brand.
Based on the list, Nissan went up nine places-from 65th place last year, the car maker advanced to 56th place this year.
Interbrand also reported a 23 percent growth increase in Nissan's brand value amounting to $7.623 million as compared to $6.2 billion in 2013.
Interbrand factored in Nissan's solid financial performance, its wide array of products and services offered as well current market leadership for its electric cars
On a side note, Nissan also accomplished a great feat this year related to its electric cars. The Nissan Leaf, the world's best selling 100-percent electric vehicle led the car maker to be ranked fourth in one of the planet's greenest brands in Interbrand's "Best Global Green Brands" list, further proving Nissan as an industry leader.
"Brand power is a key indicator of the health of the Nissan business and a major driver of the company's growth," Roel de Vries, Nissan corporate vice-president and global head of marketing and brand strategy stated in an interview with Motoroids.
"We are pleased to see a 23 percent increase in brand value from last year - nearly doubling Nissan's brand value since its inaugural appearance on the list in 2011 - and recognition as a "top" riser in the study," de Vries added.
Nissan has been consistently showing solid growth in the industry cementing itself as the brand to beat.
