The famous online retailer is opening its first shop, according to Dow Jones' report. It will operate on Manhattan just across the street of the Empire State Building, perfect for this coming holiday season.
The trial pop-up shop will serve as a small depot, keeping some inventory for one-day deliveries intended for New York alone. The shop may also consists of high tech gadgets like Fire phones, Kindle e-readers and Fire TVs.
The client can place an order online and pick up the order on the day itself in that shop.
Amazon stock drops by 2 percent in the middle of Thursday afternoon.
According to the spokesperson of the brand, "there are no talks on any place in Manhattan about the shop." and refused to comment further about the project.
The organization puts at stake the rising retail-related costs like lease payment and manpower. However, if the shop turns to be successful, it can be a basis for expansion and put up new units in other parts of the cities.
The company has been conducting research and ocular inspection for possible new units in the coming years, according to someone who is familiar with the plan. Few years ago, the organization went to the extent of checking the Seattle area, where the headquarter is located.
"Picking up the stocks in the shop, online ordering and on-the-spot delivery are the main factors to be considered. The company must meet all of them," explained Matt Nemer, an analyst of Wells Fargo.
Other brands like Home Depot and Wal-Mart have already used such online ordering and pick-up stock in the shop programs. Clothing retailer like Bonobos opened 10 shops last 2011 and goes on its expansion of 40 units at the end of 2016.
Amazon had physical shop before like Kindle vending machines, it has e-readers and tablets available for sale in the malls.
