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Walmart Reports Strong Sales Growth, Highlighting Shifts in Consumer Spending

Aug 16, 2024 03:25 AM EDT | By Madz Dizon

Walmart Reports Strong Sales Growth, Highlighting Shifts in Consumer Spending
Walmart saw a 4% increase in US sales and a 22% jump in e-commerce as consumers turned to budget-friendly options. 
(Photo : Scott Olson/Getty Images)

Walmart has announced strong financial results, raising its sales and profit forecasts for the second time this year.

The retailer's US sales increased by just over 4% to $115.3 billion, surpassing analysts' expectations. Walmart's e-commerce business also saw a significant 22% rise, contributing to its overall success, the New York Times reported.

Shoppers Turn to Affordable Essentials at Walmart

The increase in sales reflects Walmart's ongoing popularity among American shoppers seeking affordable essentials amidst economic uncertainty. Despite high inflation and a sluggish job market, consumers continue to spend.

However, they focus more on budget-friendly items like store-brand products rather than big-ticket items like refrigerators.

Walmart's success is partly attributed to its strong position in the grocery market, holding a significant 20% share of all US grocery spending.

Walmart's commitment to low prices, improvements in store facilities, and investments in curbside pickup and delivery services have enhanced its appeal to budget-conscious shoppers.

The company's strong online sales performance further supports its growth, driven by increased demand for delivery and pickup options. Walmart has adjusted its annual profit forecast, now expecting an adjusted profit per share between $2.35 and $2.43, up from the previous range of $2.23 to $2.37.

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Experts Warn Against Overestimating Economic Trends

The retailer's results provide insight into consumer behavior during economic challenges. Many Americans continue to shop for essentials at Walmart, reflecting a trend toward spending on affordable items.

The company's broad market presence is underscored by the fact that 90% of the U.S. population lives within 10 miles of a Walmart store.

Commerce Department data released on Thursday, August 15, showed that nationwide retail sales for July rose by 1%, exceeding economists' expectations. This increase suggests that consumers are resilient, although they are becoming more selective in their purchases.

However, retail analyst Steven Shemesh from RBC Capital Markets cautions against using Walmart's results as the sole indicator of the broader economy. While Walmart's performance is strong, it may not fully represent the economic outlook as consumers increasingly seek value at discount retailers, according to Reuters.

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