Starbucks, the coffee corporation, is the great paradigm of a product that could have left the path of an unknown brand. After all, what is the difference of drinking coffee in Starbucks? This has proven by Starbucks and this also the question that other coffee company profited from asking. The coffee from Starbucks is warm, rich in colors and shapes, and created in a way that the consumers will have a lot to look forward to while waiting. Their coffee is very inviting in a way that is pleasing to most consumers.
Being obliged by the rapid expansion also destined to put in systems to employ, take into service, and teach baristas and store managers. Starbucks' is basically looking for avid people who love coffee, diverse workforce which reveals their people and who enjoys what they're doing and for whom work is an extension of themselves. Some 80 percent of Starbucks employees were mostly whites, graduated college or had some high school education, and the average age was 25.
For the leaders guiding and working in a very culturally diverse company like Starbucks, the altitude of elasticity, communication skills and hands-on management required by the company. The location of the coffee shop, are less of the concern of the management because the employees themselves are well-motivated and continuously struggling for more motivation.
The managers and stakeholders of Starbucks are very well experienced that is why they are very capable of dealing with the differences inside the organization. The presence of differences among employees are nothing new to Starbucks, this also complicates the responsibilities of the management. The management of Starbucks gives value to communication in order to be transparent and firm from within all levels of the company.
The coffee company implements strategic cultural change in the firm that is very effective in workforce diversity management. Although, they are a global company, multiculturalism and change in their system in the company culture, the potentials of each people can be developed, challenges in diversity can be distinguished and resolved, because support from the management are given and employees are more motivated to participate.
