Oracle Corp reported that its cloud service will have the same price as that of Amazon.com Inc.
The move was reported to support Oracle's customers to be able to conveniently do their business and run databases and software online rather than at their own data centers.
"Instead of babysitting your own database, you have Oracle babysit for you," said Brent Thill, an analyst at UBS AG and shareholder of the company.
The second largest software maker stated that Oracle Cloud will "have the same pricing as Amazon or any other infrastructure provider," according to Chairman Larry Ellison at the Oracle OpenWorld conference held at San Francisco.
Ellison is finding ways to be able to keep up to new software and services offered by the Internet.
Ellis also stated that the Oracle Cloud will feature tools for building and integrating mobile, analytics, identity and social services into software.
"We have a new, much upgraded cloud platform. We are just getting started. We launched our real platform this month," according to Ellis.
Oracle Cloud will go head-to-head with Amazon.com's database services in its Web Services division.
Cloud-computing is said to be out of Oracle's comfort zone, as the California-based computer technology systems provider usually provides services such as hardware and software for customers to manage in their own data centers.
The shift towards a centralized database system would reportedly improve work efficiency and boost revenues.
"As the movement to the cloud grows, we expect this transition will affect our revenue to the positive," Safra Catz, Oracle CEO said on an Oracle conference call Sept.
"These customers will essentially replace their software-support payments with a cloud subscription, which will mean substantially more revenue to Oracle," Catz added.
Oracle is also putting out new hardware products for flash storage and data recovery according to Ellision.
The new "M7" microprocessor will boost speed and security for Oracle's upcoming database software.
