Search engine optimization is a big help to many Internet users. There are already many sites online that may cater to every need of a person. Thus, to make sure that you are getting what you need, search engines help you find the necessary sites for the topic that you are looking for.
With the many terms and abbreviation used in the Internet, it may already be confusing for those people who are still new at the subject. Sample of the terms used in the Internet are search engine optimization (SEO) and search engine positioning (SEP). Some people get to use these terms interchangeably when in fact they are really different.
To know the difference between the two, we can start by defining both of the terms. Search engine optimization is the whole process of using the keyword or keyword phrases that will help the site be placed in a good ranking when a person uses the search engine. Search engine positioning on the other hand is the actual keyword or keyword phrases that are used when a person is searching the Internet search engine.
Making use of SEO and SEP are useful ways to increase traffic in your website. Since the competition between different websites is already increasing, one should be able to make his site on the top of the list when a person is making a search. There are even sites that are not accessible through search engines and these sites have less traffic. To avoid this, your site must be able to contain the right keywords while maintaining the contents relevant. Also, the keywords should be placed in the right position to increase its rank during the search. The positions where the keywords are commonly placed are at the title, first paragraph, or in the headings.
Knowing these techniques will help in making your site have a better traffic and to help the people reach your site. The two terms may be alike in its goal which is to help you have a better traffic. Generally, SEP helps your page to be placed in the search engine results page; while SEO helps you have a higher ranking in the page.
