Urban Outfitters is planning to expand Anthropologie line as the latter has improved its product mix and designs substantially over the last few quarters. Anthropologie's updated theme of sensual and feminine looks was widely accepted and loved among its customers.The Anthropologie brand creates visual merchandising and display in its stores to enhance customer appeal..
As a result of the store's strength, Anthropologie had a double-digit growth in its regular price comparable sales in the fourth quarter of the fiscal year 2014. It had an overall comparable sales growth of 10%. The company expects this trend to continue in the first quarter of the fiscal year 2015.
Anthropologie also had new launches that were well received. This quarter, the company expanded its boutique assortment to seven of its stores. Sales on the boutique assortment increased by 303% in the fourth quyrter. The company then plan to expand this category to 12 more stores next year. This is a great move for the company as they expect the growth and sleas to drive up on the first quartet next year.
Urban Outfitters Inc. is an American multinational clothing company. It is headquartered in Philadelphia, Pensylvania and currently operates in countries such as the United States, Belgium, Canada, Denmark, France, Germany, Ireland, the Netherlands, Sweden, and the United Kingdom.
The store's inventory consists mainly of clothing, footwear, and housewares. Styles vary from bohemian, hipster, ironically humorous, retro and also vintage. The company has also collaborated with some designers and luxury brands on numerous occasions. Urban Outfitters manages four other brands aside from its own - Anthropologie, Free People, Terrain, and BHLDN. With all the brands combined, the stores are widespread with 400 retail locations globally.
Consumer spending has remarkably improved this year and is driven by improved consumer confidence and better employment. This might help bolster Urban Outfitters' first quarter results in fiscal year 2015.
