Samsung will withdraw the sales of their laptops in the European market because of its weak sales, based on the statement of the company, for now they will not sell Chromebooks in the European market even if they could easily adapt to the demands and needs of the consumers. This is particular to the European region and is not appropriately a representation of situations in other markets.
The decision follows a few years' cost of waning PC sales internationally and its laptop sale of its own laptop market. Although, it also runs after the announcement of Samsung, a new Atiy Book laptop chasing CES 2014 by Windows and a Chromebook 2 at the latter part of the year, and despite the reality that Western Europe has been one of the great performing business for laptop sales internationally in the entire decade. Gartner, a market study company stressed that PC sales had projected huge growth and recently stabilized in Chromebook markets in the incoming years, so Samsung;s timing leaves space for it to pursue laptop sales in Europe should conditions of the market change. Samsung's spokesperson said the firm wants to discontinue the distribution of Chromebooks in Eruope because:
We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region - and is not necessarily reflective of conditions in other markets. We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories.
The final judgment was that the notebook had some hardware issues for a high costs, based on the current review of the Chromebook 2.
What do you think of Samsung latest move to the notebook business in Europe? Did they make the right business decision?
