Apple is putting an emphasis when it comes to user privacy. That sets it apart from other big players in the technology industry. Tim Cook, Apple's CEO has come out with a new message which is meant for the users of Apple products who might be worried now.
The message was probably prompted by the leak of photos over the internet which was supposed to have come from iCloud. The leak resulted in hundreds of nude photos of celebrities being leaked over the internet.
Cook assured their customers that security and safety is a fundamental part of the design of their hardware and software. They also assured their customers that they are designing their new services with security in mind and that they are making improvements with all the products.
The iCloud scandal unfolded just days before the launch of Apple Pay which is an payment system which is dependent on the ability of the company to protect the user's credit card information. The scandal has resulted in Apple being criticized by security experts for lapses when it comes to security.
Apple maintains that the scandal happened not because of poor security on the part if the company but because hackers targeted certain individuals. But Apple has taken note of what happened and is now providing its customers with more information on how they can secure their account.
On top of recommending better passwords and using a two-step verification process Apple is also suggesting that customers make answers to verification questions harder to guess. Apple is also providing some additional education when it comes to other scams on the internet.
Apple also assured its customers that it is now gathering information on its users to be used later on by the company for its own purposes. Cook also assured users that it is not teaming up with government agencies to utilize customer data.
