Online retailer giant Amazon introduced six new tablets which include upgraded Kindle Fire models, premium Kindle Voyage and its cheapest touch-screen tablet: Kindle e-reader.
The No. 1 U.S. online retailer launched six new tablets in the market today which includes a $199 e-reader, the Kindle Voyage.
The high-end tablet costs $199 and features a thin and lighter body and features "PagePress" sensors located at both sides of the screen, allowing users to gently press to turn pages.
Meanwhile, the Kindle Voyage, the thinnest Amazon tablet will hopefully be supported by heavy readers, according to company executives.
The entry-level Kindle e-reader is priced at $79 and has a touchscreen display and processor that is twice as fast as the previous model.
Amazon also revealed on Wednesday the upgraded versions of its Kindle Fire lineup, which includes a $99 Kindle Fire HD tablet with a 6-inch display, as well as a 7-inch model for $139. Amazon doubled the performance of Kindle Fire HD tablets, and enhanced the graphics performance for gaming.
Amazon also put out an enhanced 8.9-inch Kindle Fire HDX with improved speed and sound quality. The device now runs on a 2.5 Ghz quad-core processor and 2 GB RAM. The tablet supports the new "Dolby Atmos sound format" for simulated surround sound experience.
The lineup also includes a version of Kindle Fire HD model specifically designed for kids. The Fire HD Kids Edition tablet includes a thick, rubber case that's fit around the tablet, in case it gets knocked over, it will not break easily.
Amazon guarantees customers that the model is "kid-proof," lest provides a 2-year warranty for the model.
All models will be available in October.
The improved Kindle lineup is Amazon's strategy to produce gadgets that enhance the brand's appeal and foster in a larger market for Amazon.
In addition to that, Amazon pushed several products into the market this year: a set-up box, grocery ordering wand and a Fire smart phone.
Amazon released the Kindle back in 2007, and is continuing its marketing strategy to sell the product at a relatively lower cost. The company earns by consumers buying content or goods associated with the product.
Amazon included a video streaming of some HBO shows to Prime subscription program members.
