Pizza Hut, the world's largest pizza company, tests out two varieties of "Skinny Slice" pizza, a pizza which holds lesser calories than their regular pizza.
The "Skinny Slice" pizza has a thinner crust and lighter cheese toppings.
A regular slice of hand-tossed cheese pizza at Pizza Hut packs about 290 calories, while the Skinny Slice Pizza only has 210 calories, 30% less than the regular variety.
The two varieties will be available in 47 restaurants in Toledo, Ohio and West Palm Beach, Fl.
"It may be attractive to a customer who might not be including pizza in their regular choice of meals," as quoted by Pizza Hut spokesman Doug Terfehr.
Terfehr said that the company is always trying to innovate to capture a bigger market while maintaining the quality that customers crave for in Pizza Hut.
Pizza Hut introduced the Skinny Slice Pizza for two definite reasons, according to USA Today. Customers are attracted by new offerings. The other reason is that customers are becoming more critical of the food they eat and choose restaurants which offer better quality food, like Chipotle and Panera Bread.
Pizza Hut has offered "Diet Pizza" before, and is actually still offering the "Fit n' Delicious" pizza which started out way back in 2008.
Both "Skinny Slice" and "Fit n' Delicious" have thin crusts, and therefore limits their market, according to USA Today.
Other restaurants and fast-casual joints have stepped in on the bandwagon of "skinny" items.
Applebee's has partnered with Weight Watchers, a fitness company in 2003. Cheesecake Factory produced "Skinny" cocktails in 2011 sweetened with Splenda. Burger King also served lower calorie French fries called "Satisfries."
Meanwhile, the Skinny Slice pizza is expected to be priced at the same range as a regular pizza, about $11.
Pizza Hut has over 13.300 restaurants: 7,800 units in the U.S. and 5,500 international units in 87 countries and is a leader in the fast-casual dining experience around the world.
