Gelatissimo partners with MICROS Australia, a technology solutions provider, to introduce the Club Gelato App. It is a digital version of its loyalty platform called Club Gelato.
This software helps the franchisees and their team members to reconcile and check the consumer activities from the main database. This makes it a lot easier for them to direct their attention to their direct areas of concern in the business. This also helps the business to be more detail-oriented when it comes to their consumers' needs.
The main features of this app will show the rewards, menu, store locator, social media partners, promos and more, which will help their customers come and visit their store more often.
The software is expected to help the brand in interacting with its followers in more advanced methods like mobile campaign ads and direct marketing messages.
The two companies, Mobile Den Retail Platform and MICROS iCare customer loyalty solution are working hand in hand on this program. The program has a direct link to the MICROS POS. This will then keep the brand accessible to its followers. It will also help them attract potential customers to try out their products and service through this unique and innovative program that they are running. Since everything now is done through mobile technology, it is just right that the company will keep up with the demands.
"Once the app is done by the two IT companies, we are confident that we will establish stronger interaction with our customers and be able to give them better experience in the best possible way that the brand can," according to Joanna Orson, the Geatissimo's marketing official.
"Working with MICROS is just a step of our development plan that will eventually help us cater the needs of our customers and provide excellent experience to them."
