Taco Bell is branching out with a new restaurant it's opening in California in a bid to gain new customers.
U.S. Taco Co, set to open in Huntington Beach, Calif., this summer, with a taco-focused menu - but not the same tacos you can buy for a buck or two at Taco Bell.
The "Brotherly Love" will be like eating a Philly cheese steak stuffed inside a flour tortilla. The "Winner Winner" adds a southern twist, with crispy chicken and gravy.
The "Mexican car bomb" will be a vanilla shake made with Guinness, Tequila, caramel sauce and chocolate flakes.
Also on the menu -- steak fries and unorthodox tacos made like Philly cheese steaks and Southern fried chicken.
Those chains offer higher quality food at the same speed as a fast-food joint.
The tacos will cost $4 at the new restaurant, while most cost under $2 at the nearly 6,000 Taco Bell locations in the United States.
The company says if the concept works, they will roll it out at other stores across the nation.
