Confidential documents have revealed Samsung considered Steve Jobs' death as the best time to attack Apple.
In the documents that are part of the second patent lawsuit between Apple and Samsung, Samsung's vice president of sales operations and head of national sales, Michael Pennington, is believed to have said that media coverage of Jobs' death resulted in an unintended benefit for Apple.
"Unfortunately Steve Jobs's passing has led to a huge wave of press coverage of Apple's and iPhone's 'superiority,' all created by the, 'passionate, tireless, perfectionist.' The point here is the there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs' was such a visionary and perfectionist. What consumer wouldn't feel great about purchasing a device developed by such a person," Pennington said, according to Apple Insider.
According to BGR, he also said, "Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone. If there is no consensus on the approach I initially proposed, I will stop pushing, but I would like to better understand our strategy so I can align with that."
Samsung finally decided to go ahead with its marketing attack on Apple's iPhone 4S with its Galaxy S2. According to BGR, Samsung began its attack in the winter of 2011 and its most effective campaign against Apple came in 2012 when Samsung launched its "Next Big Thing" advertising campaign as show by an internal Apple mail.
According to CNET, Pennington is among the high-profile exits from Samsung to leave the company or who have given notice in the last two months. The latest patent war between Samsung and Apple has been raging since March 31, it said.
