T-Mobile's new simple starter plan will cost consumers $40 a month when it's unveiled April 12 the company said in a press release Wednesday.
The plan gives consumers unlimited talk and text, a maximum 500 megabytes of data, and tethering or when a smartphone is used as a wireless router.
"Today, we are introducing a zero-risk value plan that will give consumers everywhere a predictable and affordable solution," Mike Sievert, Chief Marketing Officer at T-Mobile said in a statement. "Even more important, we are the only major U.S. carrier to offer a single line of 4G LTE data at just $40.00 per month. It is a fantastic deal!"
According to the press release the plan is meant for small businesses who prefer mobile devices that fall within their budget, and are easy to become familiar with the press release reported.
The option is also the only one of its kind out on T-Mobile's 4G LTE network, which is the only one that has it available.
"Un-carrier is a movement, not a marketing strategy. We are freeing consumers from the predatory practices of traditional US wireless companies and that includes these plans that start with a low price and a low data limit, but then hit you with insane fees if you send one too many emails," John Legere, president and CEO of T-Mobile said in a statement. "It's wrong! And I personally want to drive those ridiculous schemes out of this industry. We will continue to be relentless and bring this forced march of change to the market every day so consumers can be creative with and enjoy the true benefits of wireless. I know we have it right and when we all are done reporting results from the first quarter. I think you'll share my conviction," Legere said in the statement.
