Microsoft's $429 Xbox One game console will cost $399 in the United Kingdom beginning Friday.
Plans for a price reduction in the United States are not known, but the adjustment will allow the software company to keep strides with Sony's PlayStation 4 game console, its competitor that has sold 5.3 million throughout the world BBC News reported Monday.
"We're only a few months into a generation of consoles that are going to last for many many years to come," Harvey Eagle, marketing director for Xbox in the United Kingdom told BBC News.
New buyers will be able to obtain video game Titanfall after it comes out March 14.
"The reason we're doing this is that we're committed to giving gamers the best value that we can," Eagle told BBC News.
The Xbox One has an improved kinect sensor, which enables players to operate the device just by talking. Individuals can also connect the console to their satellite television equipment in order to watch TV, and flip back and forth between gaming, and viewing shows USA Today reported. The Xbox 360 can also do the same.
"We're in it for the long haul," Eagle told BBC News. "Kinect is absolutely integral to Xbox One."
The game console is the company's latest release since it launched its Xbox 360 in 2005.
PlayStation 4 has eight x86 CPU-codes titled Jaguar, and is manufactured from Advanced Micro Devices according to Network World. It also comes equipped with upgraded graphics co-processors capable of handling 1.84 teraflops of performance according to information from Tech Hive.
The machine has 500 gigabyte hard drive that can play blu-ray DVDs. There are also eight gigabytes of GDDR5 memory or quick network speed random access memory found in graphics cards. Game makers put 176 gigabytes of network speed a second on the machine since they wanted the computer to run faster.
